In 2003, I dressed up as an AIM Buddy List for a college Halloween party. I dangled a piece of blank cardboard, the buddy list, from my neck that said “I have no friends,” painted myself yellow, and wore a hat made of emoticons.
When I walked into the party, people LINED UP to sign it. I didn’t know half of them, but they wanted their name on my buddy list.
Why did people care about my Halloween costume?
I had no idea, but I intended to find out.
The following year, I dressed as a Myspace page. I dangled a piece of cardboard from my neck, the Myspace page, and wrote “My Top 8.”
(As an aside, “My Top 8″ was a section on a Myspace page where you could highlight your top friends).
This time, instead of asking for signatures, I offered to take Polaroid pictures of people and tape them to “My Top 8.”
Jackpot! Just like the year before, people LINED UP to get themselves on my piece of cardboard.
Now, you’re probably wondering, what does this have to do with online marketing?
My Halloween costumes accomplished two things:
1. It grabbed attention
2. It asked for action
Online, you must do the same thing. You must get attention and then ask for action.
So, let me ask you. . . How do you grab attention? And when you have it, what do you ask people to do?
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