When I see someone brag about running Facebook ads for 10 years, my first thought is: who cares. Longevity means nothing.
The real question is whether you've run them successfully for the past 6-12 months. And have you pushed innovation forward or just rode the ripple of someone else's wake?
This isn't just about ads, either. It's about everything.
Longevity may mean wisdom. But longevity may also mean "set in old ways."
Even me. I've been a marketer for 22 years. I've lived different seasons.
I've had to completely change the way I look at everything every few years.
Sure, some things are timeless. Like Claude Hopkins. And Schwartz. And Collier.
But many things are completely reinvented.
What's important isn't how long you or I have done something. What's important is how often we reinvent ourselves to win in the new world.
Experience matters, but only if you're constantly evolving with it. The marketers who win aren't the ones with the longest resumes. They're the ones willing to throw out what worked yesterday and figure out what works today.
Don't let your years in the game become an excuse to coast. Let them be the foundation you build new skills on.
Ask yourself: when was the last time you reinvented how you work?